List Building Guide

For any Internet marketer who is hoping to be successful in their online ventures, having a list of interested subscribers is an invaluable asset. The operative word here is “interested” – the more interested they are, the easier they will be to sell to. Collecting subscribers to this list is the daily pursuit of many IM persons, and ways and means to do this have been the subject of many an e-book or instructional video.

And once a list of a few subscribers have been collected, the direct marketing campaign can kick off. List building is one of the key marketing concepts nowadays – it’s right up there with traffic generation. Of course, you can’t have one without the other, right? You can have your opt-in box on your homepage and your email campaign ready to roll, but if you’re not getting folks to visit your website, how are they ever going to join your list? And lots of traffic is fantastic, but if there’s no option for the visitors to opt in to your list, it’s an opportunity missed. A website visitor may make a purchase from the products available but in many cases, the real gold is in customer retention and future repeat sales.

The Internet marketing industry seems to be now at the stage where the threat of spam has largely abated, through better filtering by email providers, and identification and outlawing of offenders. Control of spam (and the readily available unsubscribe option for lists) has helped to enhance email’s image as a marketing tool, as companies and individuals strive to be more customer-aware and focused in their marketing efforts.

By: Tom Mc Carrick

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