How could I write an attractive marketing message to use it in email marketing?

3 responses to How could I write an attractive marketing message to use it in email marketing?

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  brodan

  Comment on How could I write an attractive marketing message to use it in email marketing? (December 7th, 2009 at 13:55)

  You will need some training and a lot of practice. Email promos cannot be taught in one sitting.

  Even if you are good at writing, email promos would still be different. There are techniques involved that are specially geared for Internet users.

  You need to master creating great headlines. openings. body copy..even the P.S.

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  7 Figures

  Comment on How could I write an attractive marketing message to use it in email marketing? (December 9th, 2009 at 02:11)

  IM Success Formula

  The Untold Truth About Email Marketing That You Must Know!

  This might help.

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  AuburnGuy

  Comment on How could I write an attractive marketing message to use it in email marketing? (December 11th, 2009 at 11:18)

  I’m an email marketer for a financial analysis company. We provide investment/trading-educational products and services to individuals and large financial institutions.

  As someone said below, email marketing cannot be taught in this short space and time, but I’ll share a few of the things that have been successful for me and my company.

  OBTAINING LEADS
  Before you craft a powerful email message, you must 1) have an audience and 2) understand their motivations (know what they want).

  So you must obtain an email list. You can buy them, but purchased lists are almost always expensive and frequently saturated (emailed so frequently they they become worthless).

  Instead, we employ a lead-generation program, in which we offer a free product (a 20-50 page ebook — something like that) for download. All we ask in return is an email address. We employ a “double opt-in” [look it up if you're unfamiliar] lead-generation method to ensure our list is highly qualified and kept clean. If you don’t want our emails, we don’t want you to get them, bottom line. Without explaining in too much detail we’ve found that our delivery rates increase when we make sure we only send to people who specifically tell us they want our stuff. If they click the “SPAM” button when we email them, this hurts delivery rates to other people who truly do want our messages.

  MARKETING MESSAGE
  Ok, now that you have a list (audience), you must decide how to market your product/service. There are several successful methods, but via email, the long-copy sales letter approach is in my opinion the very best.

  Here’s what we’ve been doing with great success lately. We craft a very compelling, “you”-focused (emotional if appropriate), 500-1000 word email message that focuses SOLELY on getting a CLICK. This message is NOT designed to sell your product; it’s designed only to get people to want to learn more about it, i.e. click a link to your long-copy sales letter landing page.

  Once people click to that page, they should see today’s date (there are easy HTML codes to facilitate this); it provides a subtle yet important feeling of legitimacy. They should also see similar imagery to the email message (same logo, same copy style, same coloring, etc. — they must know INSTANTLY they’re at the correct site.)

  Highly qualified buyers make the best subscribers (high retention rates) and repeat customers, so don’t be afraid to share EVERY MINUTE DETAIL (no matter how small or insignificant you think it might be) — and I mean EVERYTHING!

  I’ve seen successful long-copy sales letter pages run anywhere from 5000 words to 20000 words (a general guideline is: the higher the commitment, the longer, more detailed the copy.)

  Readers MUST be immediately hooked into a message designed specifically for them, for example …

  ….

  Sept. 3, 2009

  Greetings active stock trader,

  This message is all about you.

  But first let me tell you something “about me.”

  I want to tell you how I turned a very small investment into a retirement nest egg.

  Warning: This investment strategy is not for novices, and it does include a certain level of risk, but with a little more reading you’ll learn to mitigate risk and capitalize opportunity.

  etc., etc., etc.

  Please act now. We’ve even eliminated the risk for you by providing a bullet-proof money-back guarantee. Opportunity is not a lengthy visitor.

  Subscribe Now — It’s RISK-FREE for 30 Days

  Warmest regards,

  YOUR NAME
  your position
  your company

  …

  But DO NOT make the letter all one font with huge blocks of copy. Break up the copy with bigger, bold subheads, use images of people using your product along with “cutlines” to describe what’s in the images (real images are preferred, stock are acceptable), show the product itself, include a short letter in a sidebar from the products’ creator/manager about what it will provide, how it was created, why it was created, etc.

  THIS IS IMPORTANT: Provide direct steps to checkout throughout the copy, not just at the end.

  Some marketers prefer to use long-copy sales letters directly in the email, but this multi-step process (short email > long-copy sales letter > checkout process) has been the most effective for me. I believe it’s because we tightly optimize each step for a very specific purpose:

  – Email’s purpose is to gain credibility, qualify your lead and get the click
  – Long-copy sales letter’s purpose is to strengthen trust by getting readers to your website, share details about your product, share testimonials from your current customers, tell readers how you’ve eliminated the risk to trying your product and then facilitate an order.
  – Checkout process must be as clean, simple and fast as possible. Take their money and get out of the way — eliminate anything that might create someone to stall during the checkout process.
  - As soon as the checkout process is complete (and not before), tell people about similar products the